China Alibaba Search Ad Revenues

Timeframe20202021202220232024
Alibaba search ad revenues (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total digital ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total search ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: excludes Hong Kong; includes ad revenue from Alibaba's core commerce operations and Youku Tudou; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Additional Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes contextual text links, paid inclusion, paid listings (paid search) and SEO; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Become a Client
Powerful data and analysis on nearly every digital topic.