China Baidu Display Ad Revenues

Timeframe20202021202220232024
Baidu display ad revenues (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total display ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: excludes Hong Kong; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Additional Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes contextual text links, paid inclusion, paid listings (paid search) and SEO; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

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