Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket
Article |
May 26, 2023
Apple’s encroachment on the financial services sector shouldn’t scare financial institutions
Article |
May 26, 2023
PlayStation Q is Sony’s take on handheld gaming for the streaming generation
Article |
May 26, 2023
TikTok's user data sharing is an unforced error that could cause marketers to consider reallocating towards Shorts and Reels
Article |
May 26, 2023
Privacy risk is the biggest deal breaker for online shoppers
Article |
May 26, 2023
Is Twitter a far-right platform now?
Article |
May 26, 2023
How data can help insurers nail down a sale
Article |
May 25, 2023
Klarna adds credit opt-out feature as UK BNPL debt grows
Article |
May 25, 2023
Google's latest step into AI-powered advertising: Integrating ads into its conversational generative AI
Article |
May 25, 2023
Modern card issuing puts $17 billion in revenues in play
Article |
May 25, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Mobile Sina Ad Revenues
Ad Revenue
Export all Data to Excel
Export Chart Image
Mobile Sina Ad Revenues in China
| Timeframe | 2021 | 2022 | 2023 | 2024 | 2025 | |||
|---|---|---|---|---|---|---|---|---|
| Mobile Sina ad revenues (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total mobile video ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total mobile ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023 - April 2023
Note: Exchange Rate; includes ad spending on tablets; includes classified, display (banners, rich media, video, and other), email, lead generation, messaging-based advertising, and search advertising; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes Hong Kong
Additional Note: All numbers are eMarketer estimates. Display data includes banners and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets, rich media (including in-stream and outstream video ads) on WAP sites, mobile HTML sites, and embedded in-app/in-game advertising. Search data includes advertising on search engines, search apps, and carrier portals. Messaging data includes ad placements in SMS, MMS, and peer-to-peer messaging. Video includes in-stream video ads such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, or post-roll video ads) and video overlays; includes social network in-stream video advertising on platforms such as Facebook Watch and Snapchat Shows; and includes outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner, and interstitial video ads. These figures represent net mobile advertising revenues after companies pay traffic acquisition costs to partner sites. Revenues for publishers (such as Pandora, Facebook, or Twitter) may come from inventory purchased via ad networks. Rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.