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Mobile Ad Spending in Argentina
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Mobile ad spending (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total digital ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total media ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of worldwide mobile ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023 - May 2023
Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices
Additional Note: Mobile ad spending includes classifieds, display (banners, rich media, video, and other), email, lead generation, and search advertising. It excludes SMS, MMS, and P2P messaging-based advertising. Ad spend figures for Argentina are converted using the average exchange rate of each year due to the devaluation of the Argentine peso against the US dollar: 2016, US$1=ARS 14.759587; 2017, US$1=ARS 16.548802; 2018, US$1=ARS 34.504754; 2019, US$1=ARS 54.801574; 2020, US$1=ARS 76.599377; 2021, US$1=ARS 98.810661; 2022-2027, US$1=ARS 148.801624.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Comparative Estimates from Additional Sources:
Mobile ad spending, Argentina, millions
| Sources | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| eMarketer,March 2023 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 |
Mobile ad spending growth, Argentina
| Sources | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| eMarketer,March 2023 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 |
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