Mobile Ad Spending
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Mobile Ad Spending in Argentina

Timeframe20222023202420252026
Mobile ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide mobile ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Additional Note: Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets. Mobile search ad spending includes advertising on search engines, search apps and carrier portals. Mobile display ad spending includes banners, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising.

Methodology: Figures from 2022-2026 are converted to US dollars using average 2021 exchange rates, all years prior are converted using exchange rates for that year. 2016, US$1=ARS14.759587; 2017, US$1=ARS16.548802; 2018, US$1=ARS34.504754; 2019, US$1=ARS54.801574; 2020, US$1=ARS 76.599377; 2021: US$1=ARS 98.810661 Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Mobile ad spending, Argentina, millions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018

Mobile ad spending growth, Argentina

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
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