Total Media Ad Spending in Italy

Timeframe20222023202420252026
Total media ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of worldwide total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=�0.991572. All years prior are converted using US$1=�0.845799. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Total media ad spending, Italy, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending growth, Italy

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Warc,May 2020
Zenith,December 2019
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