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United StatesTotal Media Ad Spending, Russia
Total Media Ad Spending
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Total Media Ad Spending
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Total Media Ad Spending in Russia

Timeframe20222023202420252026
Total media ad spending (billions)Maximum of two rows can be charted.
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– % of worldwide total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Methodology: eMarketer estimates for ad spending in Russia include the effects of the ongoing Russia-Ukraine conflict. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=RUB126.458571. All years prior are converted using US$1=RUB73.703201. eMarketer estimates for ad spending in Russia reflect a moderate outcome given the impact of the Russia-Ukraine conflict, but due to the unpredictable nature of these activities, eMarketer has also provided a severe impact scenario. The Russia-Ukraine conflict is depressing Central & Eastern Europe ad spending growth as a whole. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Total media ad spending, Russia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending growth, Russia

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019
Show Notes
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