Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: includes digital (desktop/laptop, mobile, and other internet-connected devices), magazines, newspapers, out-of-home, radio, and TV
Additional Note: Ad spend figures for Turkey factor in the recent weakening of the local currency. Figures from 2022-2027 are converted to US dollars using the exchange rate of US$1=TRY 16.575412. All years prior are converted using US$1=TRY 8.884188.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.