Digital Ad Spending in Brazil

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds (B2B and B2C only; excludes classified ads related to C2C, employment, employment exchange and recruitment), display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player), email, fixed and rotating display, Google AdSense, social media, pop-ups and takeovers; excludes affiliate listings) and search (paid listings, contextual text links, paid inclusion and sponsored links in Google AdWords and Yahoo Search/Bing; excludes SEO)

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.

Comparative Estimates from Additional Sources:

Digital ad spending, Brazil, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending growth, Brazil

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending (% of total media ad spending), Brazil

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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