Digital Ad Spending in Colombia, by Format

Timeframe20222023202420252026
Display*
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Search**
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Classified
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Total
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Display ad spending, Colombia, millions

Sources2020202120222023202420252026
eMarketer,October 2022
ZenithOptimedia,June 2019
Zenith,December 2019

Display ad spending growth, Colombia

Sources2020202120222023202420252026
eMarketer,October 2022
ZenithOptimedia,June 2019
Zenith,December 2019

Search ad spending, Colombia, millions

Sources2020202120222023202420252026
eMarketer,October 2022
ZenithOptimedia,June 2019
Zenith,December 2019

Search ad spending growth, Colombia

Sources2020202120222023202420252026
eMarketer,October 2022
ZenithOptimedia,June 2019
Zenith,December 2019

Digital ad spending, Colombia, millions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending growth, Colombia

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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