Digital Ad Spending in Colombia, by Format

Timeframe			2022	2023	2024	2025	2026
Display*
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– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Search**
– millions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Classified
– millions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Total
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– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.