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United StatesDigital Ad Spending, Italy
Digital Ad Spending, per Internet User
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Digital Ad Spending, per Internet User
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Digital Ad Spending, per Internet User in Italy

Timeframe20222023202420252026
Digital ad spending, per internet user (dollars)Maximum of two rows can be charted.
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Source: eMarketer

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=0.991572. All years prior are converted using US$1=0.845799. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

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