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United StatesDigital Ad Spending, Mexico
Digital Ad Spending
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Digital Ad Spending
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Digital Ad Spending, per Internet User
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Digital Ad Spending, by Format
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Digital Ad Spending in Mexico

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds (B2B and B2C only; excludes classified ads related to C2C, employment, employment exchange and recruitment), display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player), email, fixed and rotating display, Google AdSense, social media, pop-ups and takeovers; excludes affiliate listings) and search (paid listings, contextual text links, paid inclusion and sponsored links in Google AdWords and Yahoo Search/Bing; excludes SEO)

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.

Comparative Estimates from Additional Sources:

Digital ad spending, Mexico, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,December 2018
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Digital ad spending growth, Mexico

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), Mexico

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes
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