Digital Ad Spending, per Internet User
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Digital Ad Spending, per Internet User in Mexico
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Digital ad spending, per internet user (dollars) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds (B2B and B2C only; excludes classified ads related to C2C, employment, employment exchange and recruitment), display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player), email, fixed and rotating display, Google AdSense, social media, pop-ups and takeovers; excludes affiliate listings) and search (paid listings, contextual text links, paid inclusion and sponsored links in Google AdWords and Yahoo Search/Bing; excludes SEO)
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
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