Digital Ad Spending in Turkey, by Format

Timeframe20222023202420252026
Display*
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– % of total digital ad spendingMaximum of two rows can be charted.
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Search**
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– % of total digital ad spendingMaximum of two rows can be charted.
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Classified
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– % of total digital ad spendingMaximum of two rows can be charted.
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Other***
– millionsMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Total
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **includes paid listings, contextual text links, paid inclusion and sponsored links in Google AdWords and Yahoo/Bing; ***includes email and lead generation

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

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