Total Media Ad Spending in Argentina

Timeframe20222023202420252026
Total media ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of worldwide total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Methodology: Figures from 2022-2026 are converted to US dollars using average 2021 exchange rates, all years prior are converted using exchange rates for that year. 2016, US$1=ARS14.759587; 2017, US$1=ARS16.548802; 2018, US$1=ARS34.504754; 2019, US$1=ARS54.801574; 2020, US$1=ARS 76.599377; 2021: US$1=ARS 98.810661 Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Total media ad spending, Argentina, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,June 2018

Total media ad spending growth, Argentina

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,June 2018
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