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United StatesTotal Media Ad Spending, Argentina
Digital Ad Spending
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Total Media Ad Spending
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Total Media Ad Spending, per Person
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Total Media Ad Spending, by Media
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Total Media Ad Spending Growth, by Media
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Total Media Ad Spending Share, by Media
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Digital Ad Spending
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Magazine Ad Spending
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Digital Ad Spending in Argentina

Timeframe20222023202420252026
Digital ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Methodology: Figures from 2022-2026 are converted to US dollars using average 2021 exchange rates, all years prior are converted using exchange rates for that year. 2016, US$1=ARS14.759587; 2017, US$1=ARS16.548802; 2018, US$1=ARS34.504754; 2019, US$1=ARS54.801574; 2020, US$1=ARS 76.599377; 2021: US$1=ARS 98.810661 Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Digital ad spending, Argentina, millions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,March 2018
Show Notes

Digital ad spending growth, Argentina

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,March 2018
Show Notes

Digital ad spending (% of total media ad spending), Argentina

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,March 2018
Show Notes
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