TV Ad Spending
Overall
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TV Ad Spending in Argentina
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| TV ad spending (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total media ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: Exchange Rate; includes broadcast TV and cable TV; excludes digital
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
Comparative Estimates from Additional Sources:
TV ad spending, Argentina, millions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,March 2019 | |||||||
| eMarketer,October 2022 |
TV ad spending growth, Argentina
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,March 2019 | |||||||
| eMarketer,October 2022 |
TV ad spending (% of total media ad spending), Argentina
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| Zenith,March 2018 | |||||||
| eMarketer,October 2022 |
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