TV Ad Spending in Argentina

Timeframe20222023202420252026
TV ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: Exchange Rate; includes broadcast TV and cable TV; excludes digital

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.

Comparative Estimates from Additional Sources:

TV ad spending, Argentina, millions

Sources2020202120222023202420252026
PricewaterhouseCoopers (PwC),June 2018
Zenith,March 2019
eMarketer,October 2022

TV ad spending growth, Argentina

Sources2020202120222023202420252026
PricewaterhouseCoopers (PwC),June 2018
Zenith,March 2019
eMarketer,October 2022

TV ad spending (% of total media ad spending), Argentina

Sources2020202120222023202420252026
Zenith,March 2018
eMarketer,October 2022
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