Radio Ad Spending in Colombia

Timeframe20222023202420252026
Radio ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; excludes off-air radio and digital

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.

Comparative Estimates from Additional Sources:

Radio ad spending, Colombia, millions

Sources2020202120222023202420252026
Zenith,December 2019
eMarketer,October 2022

Radio ad spending growth, Colombia

Sources2020202120222023202420252026
Zenith,December 2019
eMarketer,October 2022

Radio ad spending (% of total media ad spending), Colombia

Sources2020202120222023202420252026
Zenith,December 2019
eMarketer,October 2022
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