Total Media Ad Spending in Peru, by Media

millions
Timeframe20222023202420252026
DigitalMaximum of two rows can be charted.
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– MobileMaximum of two rows can be charted.
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TV*Maximum of two rows can be charted.
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Newspaper***Maximum of two rows can be charted.
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Magazine***Maximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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Out-of-homeMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV; *excludes digital; **excludes off-air radio and digital; ***print only, excludes digital

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Digital ad spending, Peru, millions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

TV ad spending, Peru, millions

Sources2020202120222023202420252026
Zenith,December 2019
eMarketer,October 2022

Newspaper ad spending, Peru, millions

Sources2020202120222023202420252026
Zenith,December 2019
eMarketer,October 2022

Magazine ad spending, Peru, millions

Sources2020202120222023202420252026
Zenith,December 2019
eMarketer,October 2022

Radio ad spending, Peru, millions

Sources2020202120222023202420252026
Zenith,December 2019
eMarketer,October 2022

Out-of-home ad spending, Peru, millions

Sources2020202120222023202420252026
Zenith,December 2019
eMarketer,October 2022

Total media ad spending, Peru, millions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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