Digital Ad Spending in Malaysia

Timeframe20222023202420252026
Digital ad spending (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total media ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of worldwide digital ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.

Comparative Estimates from Additional Sources:

Digital ad spending, Malaysia, millions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending growth, Malaysia

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Malaysia

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Become a Client
Powerful data and analysis on nearly every digital topic.