Mobile Ad Spending Growth in Asia-Pacific, by Country

% change

Timeframe			2022	2023	2024	2025	2026
Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
China								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Other Asia-Pacific*								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: includes display (banners, rich media and video) and search; includes ad spending on tablets; excludes SMS, MMS and P2P messaging-based advertising; *Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer mobile usage trends.