Mobile Ad Spending Penetration in Asia-Pacific, by Country

% of total media ad spending
Timeframe20222023202420252026
AustraliaMaximum of two rows can be charted.
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ChinaMaximum of two rows can be charted.
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Hong KongMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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IndonesiaMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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MalaysiaMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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PhilippinesMaximum of two rows can be charted.
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SingaporeMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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TaiwanMaximum of two rows can be charted.
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ThailandMaximum of two rows can be charted.
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VietnamMaximum of two rows can be charted.
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Other Asia-Pacific*Maximum of two rows can be charted.
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Asia-PacificMaximum of two rows can be charted.
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Source: eMarketer

Note: includes display (banners, rich media and video) and search; includes ad spending on tablets; excludes SMS, MMS and P2P messaging-based advertising; *Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer mobile usage trends.

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