Mobile Ad Spending in Latin America, by Country

Timeframe			2022	2023	2024	2025	2026
Mobile Ad Spending (millions)
– Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Chile								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Colombia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Peru								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% Change
– Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Chile								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Colombia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Peru								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Digital Ad Spending
– Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Chile								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Colombia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Peru								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Total Media Ad Spending
– Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Chile								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Colombia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Peru								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: All years converted to US dollars using average 2021 exchange rates; includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer mobile usage trends.