Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Mobile Ad Spending
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices
Additional Note: Mobile ad spending includes classifieds, display (banners, rich media, video, and other), email, lead generation, and search advertising. It excludes SMS, MMS, and P2P messaging-based advertising.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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