Social Network Ad Spending, per Social Network User
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UK Social Network Ad Spending, per Social Network User
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Social network ad spending, per social network user (dollars) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: All years converted to US dollars using average 2021 exchange rates; among users of social networks at least once per month; includes display, search, video and other forms of paid advertising appearing within social networks, social games and social apps; excludes spending by marketers that goes toward developing or maintaining a social network presence
Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=£0.850284. All years prior are converted using US$1=£0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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