Source: Insider Intelligence | eMarketer, July 2023 - October 2023
Note: includes advertising that appears on desktop and laptop computers and other internet-connected devices, and includes all the various formats of advertising on those platforms; display data includes banners and ads such as Facebook's News Feed Ads and X's Promoted Posts, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising; search data includes advertising on search engines, search apps and carrier portals. Messaging data includes ad placements in SMS, MMS and peer-to-peer messaging; video includes advertising that appears before, during or after digital video content in a video player
Additional Note: Nonmobile B2B advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.