B2B Ad Spending
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US B2B Ad Spending
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| B2B ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total media ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, July 2022
Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV
Additional Note: B2B advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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