Source: Insider Intelligence | eMarketer, July 2023 - October 2023
Note: includes advertising from the healthcare & pharma industry that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes ads such as Facebook's News Feed Ads and X's Promoted Posts
Additional Note: Digital B2B advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers. Healthcare & pharma includes pharmaceutical products, facilities, services, researchers, drug manufacturers and marketers, doctors, hospitals and biological products, as well as establishments providing health care services and social assistance for individuals; also includes health insurance advertising.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.