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United StatesB2B Ad Spending, US
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B2B Ad Spending
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B2B Digital Ad Spending
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Traditional Media B2B Ad Spending
by Device
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Nonmobile Ad Spending
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Mobile Ad Spending
by Format
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Display Ad Spending
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Search Ad Spending
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Other Ad Spending
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Financial Services
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LinkedIn B2B Display Ad Revenues
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US B2B Digital Other Industry Ad Spending

Timeframe20202021202220232024
B2B digital other industry ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of B2B digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising from the other industries that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets

Additional Note: Digital B2B advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers. Other includes categories that fall outside of those published, such as healthcare, retail, automotive, entertainment, etc.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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