Industries Overview
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Learn More →Mobile Ad Spending
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Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices; includes France, Germany, Italy, Spain, and the UK
Additional Note: Mobile ad spending includes classifieds, display (banners, rich media, video, and other), email, lead generation, and search advertising. It excludes SMS, MMS, and P2P messaging-based advertising.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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