Source: Insider Intelligence | eMarketer, January 2023 - May 2023
Note: individuals of any age who wear accessories or clothing at least once per month that is embedded with electronics, software or sensors with the ability to connect to the internet (via built-in connectivity or tethering) and exchange data with a manufacturer, operator or other connected devices; excludes Hong Kong
Additional Note: Wearables include items such as activity trackers, smart bands, smart clothing, smart glasses, smart headphones, smart watches and virtual reality headsets.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.