Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
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Sep 27, 2023
YouTube is the most popular free video service across all generations
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Sep 26, 2023
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Sep 26, 2023
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Sep 26, 2023
Affirm explores subscriptions to boost profitability efforts
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Sep 25, 2023
Google says it quietly raised ad prices as much as 10%. Advertisers say it’s higher.
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Sep 25, 2023
Advertising makes up the lion’s share of mobile app revenues
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Sep 25, 2023
Why in-store sales data is ripe for CPG retail media networks
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More →Smart Wearable Users
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, January 2023 - May 2023
Note: individuals of any age who wear accessories or clothing at least once per month that is embedded with electronics, software or sensors with the ability to connect to the internet (via built-in connectivity or tethering) and exchange data with a manufacturer, operator or other connected devices; excludes Hong Kong
Additional Note: Wearables include items such as activity trackers, smart bands, smart clothing, smart glasses, smart headphones, smart watches and virtual reality headsets.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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