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United StatesTotal Media Ad Spending, by Country

Total Media Ad Spending Growth

Overall

Total Media Ad Spending

Total Media Ad Spending Growth

Total Media Ad Spending Penetration: % of Worldwide Total Media Ad Spending

per Person

Total Media Ad Spending, per Person

Total Media Ad Spending Growth, per Person

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Total Media Ad Spending Growth, by Country

% change

Timeframe			2022	2023	2024	2025	2026
Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– China								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Asia-Pacific (1)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Southeast Asia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Central & Eastern Europe								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Russia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Turkey								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Central & Eastern Europe (2)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Chile								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Colombia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Peru								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Latin America (3)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Middle East & Africa								Maximum of two rows can be charted. Deselect another chart icon to add this one.
North America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Canada								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– US								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Western Europe								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Western Europe (4)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– EU-5								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— France								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Germany								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Italy								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Spain								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— UK								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Worldwide								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Additional Note: (1) Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna; (2) Other Central & Eastern Europe includes Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Moldova, Montenegro, Poland, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Ukraine; (3) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US); (4) Other Western Europe includes Andorra, Austria, Belgium, Denmark, Faroe Islands, Finland, Gibraltar, Greece, Greenland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Norway, Portugal, San Marino, Sweden, and Switzerland.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Total media ad spending growth, Asia-Pacific

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Warc,May 2020
Zenith,December 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,March 2020
Zenith,December 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
Magna Global,June 2019
Zenith,December 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
KPMG,September 2018
Pitch,February 2020
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Warc,May 2020
Pivotal Research Group,May 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Dentsu Aegis Network,June 2019
Zenith,December 2019
S&P Global,February 2019
Nomura Instinet,June 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
GroupM,June 2020
Advertising Association (AA) - UK,April 2020
Dentsu Aegis Network,June 2019
Warc,May 2020
Zenith,December 2019

Total Media Ad Spending Growth, by Country

Comparative Estimates from Additional Sources:

Total media ad spending growth, Asia-Pacific

Total media ad spending growth, Australia

Total media ad spending growth, China

Total media ad spending growth, Hong Kong

Total media ad spending growth, India

Total media ad spending growth, Japan

Total media ad spending growth, New Zealand

Total media ad spending growth, South Korea

Total media ad spending growth, Indonesia

Total media ad spending growth, Malaysia

Total media ad spending growth, Philippines

Total media ad spending growth, Singapore

Total media ad spending growth, Thailand

Total media ad spending growth, Vietnam

Total media ad spending growth, Central & Eastern Europe

Total media ad spending growth, Russia

Total media ad spending growth, Latin America

Total media ad spending growth, Argentina

Total media ad spending growth, Brazil

Total media ad spending growth, Chile

Total media ad spending growth, Colombia

Total media ad spending growth, Mexico

Total media ad spending growth, Peru

Total media ad spending growth, Middle East & Africa

Total media ad spending growth, North America

Total media ad spending growth, Canada

Total media ad spending growth, US

Total media ad spending growth, Western Europe

Total media ad spending growth, France

Total media ad spending growth, Germany

Total media ad spending growth, Italy

Total media ad spending growth, Spain

Total media ad spending growth, UK

Total media ad spending growth, Worldwide

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