Worldwide Digital Ad Spending

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spending*Maximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Juniper Research,June 2019
Raymond James,June 2018
Cowen and Company,January 2019
Zenith,December 2019

Digital ad spending growth, Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Raymond James,June 2018
Cowen and Company,January 2019
Zenith,December 2019

Digital ad spending (% of total media ad spending), Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Cowen and Company,January 2019
Dentsu Aegis Network,January 2019
Zenith,December 2019
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