Worldwide Digital Ad Spending

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spending*Maximum of two rows can be charted.
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Source: eMarketer

Methodology: All years converted to US dollars using average 2021 exchange rates unless otherwise noted for individual countries. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Digital ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Juniper Research,June 2019
Raymond James,June 2018
Cowen and Company,January 2019
Zenith,December 2019

Digital ad spending growth, Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Raymond James,June 2018
Cowen and Company,January 2019
Zenith,December 2019

Digital ad spending (% of total media ad spending), Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Cowen and Company,January 2019
Dentsu Aegis Network,January 2019
Zenith,December 2019
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