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United StatesDigital Ad Spending, Worldwide
Display Ad Spending
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Overall
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Digital Ad Spending
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Digital Ad Spending, per Internet User
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Classified Ad Spending
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Display Ad Spending
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Jump to Source Comparisons Below

Worldwide Display Ad Spending

Timeframe20222023202420252026
Display ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Methodology: All years converted to US dollars using average 2021 exchange rates unless otherwise noted for individual countries. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Display ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
Idate,November 2017
Raymond James,June 2018
Zenith,December 2019
Nomura Instinet,June 2019
Show Notes

Display ad spending growth, Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
Dentsu Aegis Network,June 2019
Raymond James,June 2018
Zenith,December 2019
Nomura Instinet,June 2019
Show Notes

Display ad spending (% of total digital ad spending), Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
Raymond James,June 2018
Nomura Instinet,June 2019
Show Notes
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