Worldwide Classified Ad Spending

Timeframe20222023202420252026
Classified ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Methodology: All years converted to US dollars using average 2021 exchange rates unless otherwise noted for individual countries. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Classified ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Classified ad spending growth, Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019
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