Digital Ad Spending, by Country

billions
Timeframe20222023202420252026
Asia-PacificMaximum of two rows can be charted.
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– AustraliaMaximum of two rows can be charted.
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– ChinaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– Other Asia-Pacific (1)Maximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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— IndonesiaMaximum of two rows can be charted.
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— MalaysiaMaximum of two rows can be charted.
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— PhilippinesMaximum of two rows can be charted.
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— SingaporeMaximum of two rows can be charted.
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— ThailandMaximum of two rows can be charted.
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— VietnamMaximum of two rows can be charted.
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Central & Eastern EuropeMaximum of two rows can be charted.
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– RussiaMaximum of two rows can be charted.
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– TurkeyMaximum of two rows can be charted.
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– Other Central & Eastern Europe (2)Maximum of two rows can be charted.
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Latin AmericaMaximum of two rows can be charted.
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– ArgentinaMaximum of two rows can be charted.
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– BrazilMaximum of two rows can be charted.
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– ChileMaximum of two rows can be charted.
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– ColombiaMaximum of two rows can be charted.
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– MexicoMaximum of two rows can be charted.
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– PeruMaximum of two rows can be charted.
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– Other Latin America (3)Maximum of two rows can be charted.
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Middle East & AfricaMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– USMaximum of two rows can be charted.
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Western EuropeMaximum of two rows can be charted.
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– Other Western Europe (4)Maximum of two rows can be charted.
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– EU-5Maximum of two rows can be charted.
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— FranceMaximum of two rows can be charted.
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— GermanyMaximum of two rows can be charted.
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— ItalyMaximum of two rows can be charted.
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— SpainMaximum of two rows can be charted.
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— UKMaximum of two rows can be charted.
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WorldwideMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending, Asia-Pacific, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Australia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, China, billions

Sources2020202120222023202420252026
eMarketer,October 2022
iResearch Consulting Group,August 2019
PricewaterhouseCoopers (PwC),June 2018
China Advertising Association,August 2019
Zenith,December 2019
International Data Corporation (IDC),December 2019

Digital ad spending, Hong Kong, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, India, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
KPMG,September 2018
Pitch,February 2020
Zenith,December 2019

Digital ad spending, Japan, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Cyber Communications Inc. (CCI),March 2020
Zenith,December 2019

Digital ad spending, New Zealand, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, South Korea, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019

Digital ad spending, Indonesia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, Malaysia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Philippines, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Singapore, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Thailand, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Vietnam, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Central & Eastern Europe, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Russia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, Latin America, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Argentina, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,March 2018

Digital ad spending, Brazil, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, Chile, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Colombia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Mexico, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,December 2018
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, Peru, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Middle East & Africa, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, North America, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, Canada, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
JMP Securities,March 2020
Zenith,December 2019
Nomura Instinet,June 2019

Digital ad spending, Western Europe, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending, France, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Magna Global,June 2019

Digital ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, Italy, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, Spain, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Juniper Research,June 2019
Raymond James,June 2018
Cowen and Company,January 2019
Zenith,December 2019
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