Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Microsoft’s Bing Chat ads—and their impact on the search advertising industry
Article |
Mar 31, 2023
Kohl’s, Michaels, David’s Bridal launch marketplaces
Article |
Mar 31, 2023
Generative AI provokes mixed feelings about its role in written content
Article |
Mar 31, 2023
Apple Pay Later: How BNPL users may greet Apple’s new product
Article |
Mar 31, 2023
UK policymakers publish an AI regulatory framework that’s flexible enough to cover all sectors
Article |
Mar 31, 2023
Retail clinic use skyrocketed during the pandemic—is that growth sustainable?
Article |
Mar 31, 2023
Week in Review: Microsoft, Google, Netflix, Twitter, and ByteDance make waves
Article |
Mar 31, 2023
6 tips for using ChatGPT and other AI in social media campaigns
Article |
Mar 31, 2023
Synchrony weighs a branded wallet despite potential downsides
Article |
Mar 31, 2023
Will Taiwan respond to TSMC’s call to ramp up chipmaking efforts?
Article |
Mar 31, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Classified Ad Spending Penetration: % of Total Digital Ad Spending
Overall
Formats
Export all Data to Excel
Export Chart Image
Classified Ad Spending Penetration, by Country
% of total digital ad spending
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Asia-Pacific | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – China | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – India | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – New Zealand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Thailand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Central & Eastern Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Russia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Turkey | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Latin America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Argentina | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Brazil | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Chile | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Colombia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mexico | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Peru | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Middle East & Africa | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| North America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Canada | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – US | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Western Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – EU-5 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — France | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Germany | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Italy | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Spain | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — UK | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Worldwide | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
Comparative Estimates from Additional Sources:
Classified ad spending (% of total digital ad spending), India
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| KPMG,September 2018 |
Classified ad spending (% of total digital ad spending), UK
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| GroupM,June 2019 |
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.