Search Ad Spending Penetration, by Country

% of total digital ad spending

Timeframe			2022	2023	2024	2025	2026
Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– China								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Central & Eastern Europe								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Russia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Turkey								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Chile								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Colombia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Peru								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Middle East & Africa								Maximum of two rows can be charted. Deselect another chart icon to add this one.
North America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Canada								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– US								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Western Europe								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– EU-5								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— France								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Germany								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Italy								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Spain								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— UK								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Worldwide								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes paid listings, contextual text links and paid inclusion

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.