Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: ages 14+; internet users who have browsed, researched, or compared products digitally via any device during the calendar year but have not necessarily bought digitally
Additional Note: Internet users are individuals who use the internet from any location via any device at least once per month.
Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.