Digital Shoppers and Penetration in Canada

Timeframe20222023202420252026
Digital shoppers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; internet users who have browsed, researched, or compared products digitally via any device during the calendar year but have not necessarily bought digitally

Additional Note: Internet users are individuals who use the internet from any location via any device at least once per month.

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

Comparative Estimates from Additional Sources:

Digital shoppers (% of internet users), Canada

Sources2020202120222023202420252026
eMarketer,December 2022
Canadian Internet Registration Authority (CIRA),July 2020
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