Mobile Buyers and Penetration in Canada

Timeframe20222023202420252026
Mobile buyers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital buyersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; mobile device users who have used their mobile device to make at least one purchase via web browser or mobile app during the calendar year

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

Comparative Estimates from Additional Sources:

Mobile buyers (% of digital buyers), Canada

Sources2020202120222023202420252026
Canadian Internet Registration Authority (CIRA),July 2020
eMarketer,December 2022
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