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United StatesDisplay Ad Spending, by Country

Display Ad Spending Growth

Overall

Display Ad Spending

Display Ad Spending Growth

Display Ad Spending Penetration: % of Total Digital Ad Spending

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Display Ad Spending Growth, by Country

% change

Timeframe			2022	2023	2024	2025	2026
Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– China								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Central & Eastern Europe								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Russia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Turkey								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Chile								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Colombia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Peru								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Middle East & Africa								Maximum of two rows can be charted. Deselect another chart icon to add this one.
North America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Canada								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– US								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Western Europe								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– EU-5								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— France								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Germany								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Italy								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— Spain								Maximum of two rows can be charted. Deselect another chart icon to add this one.
— UK								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Worldwide								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player)

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.

Comparative Estimates from Additional Sources:

Display ad spending growth, Australia

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
ZenithOptimedia,June 2019
Zenith,December 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
ZenithOptimedia,March 2019
Zenith,September 2018

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
ZenithOptimedia,December 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,June 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
J.P. Morgan,December 2019
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,June 2019

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
Cowen and Company,January 2019
Dentsu Aegis Network,June 2019
Raymond James,June 2018
Zenith,December 2019
Nomura Instinet,June 2019

Industries Overview

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Display Ad Spending Growth, by Country

Comparative Estimates from Additional Sources:

Display ad spending growth, Australia

Display ad spending growth, China

Display ad spending growth, India

Display ad spending growth, Indonesia

Display ad spending growth, Japan

Display ad spending growth, New Zealand

Display ad spending growth, South Korea

Display ad spending growth, Thailand

Display ad spending growth, Russia

Display ad spending growth, Argentina

Display ad spending growth, Brazil

Display ad spending growth, Colombia

Display ad spending growth, Mexico

Display ad spending growth, Canada

Display ad spending growth, US

Display ad spending growth, France

Display ad spending growth, Germany

Display ad spending growth, Italy

Display ad spending growth, Spain

Display ad spending growth, UK

Display ad spending growth, Worldwide

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