Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Display Ad Spending Penetration: % of Total Digital Ad Spending
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Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player)
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
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