Display Ad Spending
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Display Ad Spending in Russia

Timeframe20222023202420252026
Display ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Source: eMarketer

Methodology: eMarketer estimates for ad spending in Russia include the effects of the ongoing Russia-Ukraine conflict. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=RUB126.458571. All years prior are converted using US$1=RUB73.703201. eMarketer estimates for ad spending in Russia reflect a moderate outcome given the impact of the Russia-Ukraine conflict, but due to the unpredictable nature of these activities, eMarketer has also provided a severe impact scenario. The Russia-Ukraine conflict is depressing Central & Eastern Europe ad spending growth as a whole. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Display ad spending, Russia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
ZenithOptimedia,December 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,June 2019

Display ad spending growth, Russia

Sources2020202120222023202420252026
eMarketer,October 2022
ZenithOptimedia,December 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,June 2019
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