Adult Smartphone Users
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Adult Smartphone Users and Penetration in Japan

Timeframe20232024202520262027
Adult smartphone users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals ages 18+ who own at least one smartphone and use the smartphone(s) at least once per month

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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