Tablet User Penetration, by Country

% of worldwide tablet users

Timeframe			2023	2024	2025	2026	2027
Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– China								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Asia-Pacific (1)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Central & Eastern Europe								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Czech Republic								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Poland								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Russia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Turkey								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Central & Eastern Europe (2)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Latin America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Latin America (3)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Middle East & Africa								Maximum of two rows can be charted. Deselect another chart icon to add this one.
North America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Canada								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– US								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Western Europe								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– France								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Germany								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Italy								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Spain								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– UK								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Western Europe (4)								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, March 2023

Note: individuals of any age who use a tablet at least once per month

Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab. (1) Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna; (2) Other Central & Eastern Europe includes Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Moldova, Montenegro, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Ukraine; (3) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US); (4) Other Western Europe includes Andorra, Belgium, Faroe Islands, Gibraltar, Greece, Greenland, Guernsey, Iceland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, San Marino.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

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