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Source & Notes
Data Table
Source: Insider Intelligence | eMarketerJanuary 2024 
Note: includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; includes sales on tablets; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Retail mcommerce sales in Argentina are converted using the average annual exchange rate of each year due to the devaluation of the Argentine peso against the US dollar: 2016, US$1=ARS 14.759587; 2017, US$1=ARS 16.548802; 2018, US$1=ARS 34.504754; 2019, US$1=ARS 54.801574; 2020, US$1=ARS 76.599377; 2021, US$1=ARS 98.810661; 2022, US$1=ARS 148.801624; 2023, US$1=ARS 296.154140; 2024-2027, US$1=ARS 813.883940.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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