Source: EMARKETER Forecast, January 2024 - March 2024
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling, and other vice goods sales
Additional Note: Retail ecommerce sales in Argentina are converted using the average annual exchange rate of each year due to the devaluation of the Argentine peso against the US dollar: 2016, US$1=ARS 14.759587; 2017, US$1=ARS 16.548802; 2018, US$1=ARS 34.504754; 2019, US$1=ARS 54.801574; 2020, US$1=ARS 76.599377; 2021, US$1=ARS 98.810661; 2022, US$1=ARS 148.801624; 2023, US$1=ARS 296.154140; 2024-2027, US$1=ARS 813.883940.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.