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United StatesRetail & Ecommerce Sales, China
Retail Sales Growth, by Product Category
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Total Retail
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Total Retail Sales
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China Retail Sales Growth, by Product Category

% change
Timeframe20222023202420252026
Apparel & accessoriesMaximum of two rows can be charted.
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Auto & partsMaximum of two rows can be charted.
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Computer & consumer electronicsMaximum of two rows can be charted.
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Food & beverageMaximum of two rows can be charted.
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Furniture & home furnishingsMaximum of two rows can be charted.
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Health & personal careMaximum of two rows can be charted.
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Office equipment & suppliesMaximum of two rows can be charted.
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Other categoriesMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes communication appliances, household appliances, and audiovisual equipment. Food and beverage includes packaged foods, fresh foods, beverages, tobacco, and liquor. Furniture and home furnishings includes furniture, as well as building and decoration materials; it excludes home improvement and tools. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. The "other" product category includes commodities, petroleum and related products, toys and hobby, and other items. eMarketer benchmarks its China total retail sales figures against data from the National Bureau of Statistics China, for which the last full year measured was 2021.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.

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