Retail Ecommerce Sales
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Retail Ecommerce Sales in South Korea

Timeframe20222023202420252026
Retail ecommerce sales (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total retail salesMaximum of two rows can be charted.
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Source: eMarketer

Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: eMarketer benchmarks its South Korea retail ecommerce sales figures against Statistics Korea (KOSTAT) data from 2008 to 2013 and from 2017 onward. The last full year measured was 2021.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Retail ecommerce sales, South Korea, billions

Sources2020202120222023202420252026
eMarketer,December 2022
Forrester Research,April 2018
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