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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Newsroom
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Source & Notes
Data Table
Source: EMARKETER ForecastNovember 2023 
Note: at least once per month; individuals ages 18+ who wear a wrist-worn, touchscreen device that uses wireless technology (via built-in connectivity or Bluetooth) and can support third-party applications; functions include receiving notifications and texts, making calls, GPS navigation, mobile payments, and playing music/video; excludes fitness bands
Additional Note: Smartwatches provide greater functionality than a fitness band, but can include sensors for activity tracking. Examples include Apple Watch, Garmin vívoactive 3 and Samsung Gear S3. Excludes fitness bands such as Fitbit Flex, Garmin vívosmart, Jawbone Up and Xiaomi Mi Band.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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