Source: EMARKETER Forecast, November 2023 - November 2023
Note: at least once per month; individuals ages 18+ who wear a wrist-worn, touchscreen device that uses wireless technology (via built-in connectivity or Bluetooth) and can support third-party applications; functions include receiving notifications and texts, making calls, GPS navigation, mobile payments, and playing music/video; excludes fitness bands
Additional Note: Smartwatches provide greater functionality than a fitness band, but can include sensors for activity tracking. Examples include Apple Watch, Garmin vívoactive 3 and Samsung Gear S3. Excludes fitness bands such as Fitbit Flex, Garmin vívosmart, Jawbone Up and Xiaomi Mi Band.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.